The connection between authors and readers is even more important today than in times past. We need the help of our readers!
Last month I put together a brief survey to find out how people discover new books and authors. One of the biggest challenges new authors are facing, is getting the word out about their work, regardless of whether they are self-published or going with a traditional publisher. Increasingly, authors have to do a significant amount of legwork in terms of promotion as marketing and advertising budgets are widely slashed.
However, most self-published authors don’t have a particularly detailed understanding of their market. Either they haven’t thought to find out, or simply don’t know where to start. It’s understandable – we didn’t get into writing in order to become expert marketers – but it is something that we just have to get to grips with. So I thought I’d start my own journey towards understanding by asking people where they find out about new books and authors.
Question 1: What genres…
View original post 476 more words